Since the recent Google algorithm updates, a lot has changed in the SEO world, but also as always, some things have stayed the same.
Link building and SEM is one side of the story, but also what you do on your site is equally as important.
Covering every single SEO aspect on-site and on page is a clear flag you are over optimising. So, below are some hints and tips that you can implement to make sure your on-site visitors find your site a great resource along with the search engines!
If you have WordPress installed on your website, you are the lucky ones as you have a plethora of plug-ins and ways to optimise your site very easily. If you are using another CMS system, then make sure the areas below are covered on page and on-site.
If you have WordPress as your CMS system, install the ‘All in one SEO’ plugin. It covers all the essentials you will need for on page SEO. When you first install the plug-in, you will need to go into the settings and add the criteria below. I won’t explain why only the elements below need checking, but suffices to say they are the main SEO elements you need. The list below should be how you see the elements listed in the all in one SEO plug-in setup page.
‘All in one SEO’ plugin for the settings page.
Plugin status – Enabled.
Home title, description – include ‘keywords.’
No meta keywords.
Post Title Format – %post_title%
Page Title Format – %page_title%
Category Title Format – %category_title%
Archive Title Format – %date%
Tag Title Format – %tag%
Only tick –
‘Use noindex for Archive’
‘Use noindex for TAG Archive’
‘Capitalize Category Titles’
Once you have set up the all in one SEO plug-in, you can go to a post and add to the form boxes in the SEO plug-ins section in the post.
The basic on page SEO criteria are – your main keyword in the title tag, description tag
A 300+ word article.
To make the juiciest page possible, below are a list of criteria to cover for each page in full. Some parts apply only to WordPress sites, so if you don’t have WordPress, you are missing out!
1. post title Should have primary keyword phrase.
2. permalink – keywords in url.
3. meta title keyword in – in’seo pack’ section.
4. descriptions and headings.
5. internal linking to your site pages in content.
6. outbound links onpage to relevant sites.
7. h2 or h3 for additional keywords, images alt tag, add video, pod casts in content.
8. ‘all post’ or ‘all pages’ of your posts list shows which pages need keywords.
9. 300 word articles. .
10. outbound links near bottom of article.
11. social media links, letting page readers share your content (‘AddThis Social Bookmarking Widget’ plug-in for WordPress)(facebook, twitter, google+, social bookmarks, help people hare cool stuff.)
Don’t over do the ‘onpage’ SEO. Don’t be afraid of some outbound links, if they are relevant to your post or site. You are adding relevant resources to your page. Adding social bookmark links so people can share your content is vital.
WordPress has quite a few plug-ins to allow you to do this. Also, stop adding tags to your WordPress site, only add the post to one category and get rid of your archive posts. Why? It’s creating duplicate content. You want your content in only one place on your site.
The above stuff does take a little more time than just sticking in a title or post, but the effort is worth it to make sure your page is as relevant as possible. The more relevant your page the more chance it has to rank naturally and attract human traffic.