Its good to expand ones awareness constantly on how companies promote themselves both online and offline as i found this morning after a great meeting with PR guy Rob Baker of Artisan.
Traditional PR seems to be expanding. Awareness of online trends, best routes offline and the latest trends are top of the agenda and being made aware of how a fantastic press release, promotion drive, positioned in the right areas can do wonders for a business.
I was given quite a few examples of companies which have seen the advantage of good PR and brand awareness and have made returns from there investments. Big returns in some cases.
This basically highlighted the point that online promotion is part of the overall promotion and awareness package. If budget allows, on and offline is needed and i think, always will be.
Maybe give Rob a ring to see how to do it properly………