The importance of good PR

Its good to expand ones awareness constantly on how companies promote themselves both online and offline as i found this morning after a great meeting with PR guy Rob Baker of Artisan.

Traditional PR seems to be expanding. Awareness of online trends, best routes offline and the latest trends are top of the agenda and being made aware of how a fantastic press release, promotion drive, positioned in the right areas can do wonders for a business.

I was given quite a few examples of companies which have seen the advantage of good PR and brand awareness and have made returns from there investments. Big returns in some cases.

This basically highlighted the point that online promotion is part of the overall promotion and awareness package. If budget allows, on and offline is needed and i think, always will be.

Maybe give Rob a ring to see how to do it properly………

6 thoughts on “The importance of good PR

  • Great site I’m happy I stumbled onto it via my friend’s blog. Going to have to add another blog to the morning routine.

  • Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  • You completed several fine points there. I did a search on the issue and found a good number of folks will go along with with your blog.

  • I have been checking out many of your articles and it’s clever stuff. I will definitely bookmark your site.

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