Thats kids, as in in mini humans, not small goats, as that would be weird!
Coming from a Teaching back ground, i’ve found trying to get information across in an understandable way, always works when put in an easy to digest format.
I always remember a documentary on ‘John Craven’s News Round’ (i’m old!) where ‘proper’ news reporters would sometimes research the program, as it put forward news stories in a child friendly format that kids could easily understand.
As the program was expert at the ‘child friendly’ way of presenting news, it was gold for how to explain what could be complicated topics.
So, why can’t all information and learning be like this and why can’t this be applies to SEO?
If you had a comic book you started writing and wanted to tell everyone in the real world how great it was and they should buy it regularly, how would you do it, especially on a limited budget?
Answer – you get creative and keep it simple and obvious. Start with all easy local contacts, then go from there.
Without noting here patronising ways to do this, everyone can promote themselves and knows their industry and who is important or not in the areas you work.
Online – the methods are the same, but you need to play by online rules (mainly search rules), but keeping it simple, straight forward and to the point is needed.
Online can be more complicated, with more data and things to keep track off and as online is getting more competitive, the market place is slowly getting more crowded.
But, with planning and a little strategy, you too can have a winning comic!
Its good to expand ones awareness constantly on how companies promote themselves both online and offline as i found this morning after a great meeting with PR guy Rob Baker of Artisan.
Traditional PR seems to be expanding. Awareness of online trends, best routes offline and the latest trends are top of the agenda and being made aware of how a fantastic press release, promotion drive, positioned in the right areas can do wonders for a business.
I was given quite a few examples of companies which have seen the advantage of good PR and brand awareness and have made returns from there investments. Big returns in some cases.
This basically highlighted the point that online promotion is part of the overall promotion and awareness package. If budget allows, on and offline is needed and i think, always will be.
Maybe give Rob a ring to see how to do it properly………
This is an old post, but still a good one as everyone tries to second guess Google’s ranking criteria.
If you follow this post it may give you some insight…ahem!
I knew the post wasn’t quite right as there were no seed dispensers on each pigeon station. Then again, this being Google, i bet they have their own pigeon cafe………………
When going through the tracking and reporting of an SEO and SEM campaign, there can be tons of data to analyse, process and make sense of.
Tips are a plenty on the web on the areas of SEO and SEM to cover. Some tips being more in depth than others.
However, once you have got traffic to your site, you have to convert those visitors to paying visitors. You may have stats. to show traffic is abundant coming to your site, site visitors are clicking on links, going to internal pages, but they are not emailing you are ringing you, so what do you do?
On site conversion of visitors to paying visitors has no golden rules, mainly as each website should have a UPS, unique branding and message. Therefore, promotional aspects of the site, calls to actions – like vouchers, giveaways, competitions, etc. have to be sculpted to fit your brand and tailored to how you want to direct visitors through your site.
Plan the routes from all entry pages that you are promoting.
SEO is only one part of an online marketing campaign. SEM usually handles the rest. This is basically as many sign posts around the web saying what you do and why your stuff is so great.
I could list all areas to cover, but there are better online resources doing that - this being a good overview doc.
Brainstorm, build a mind map of all possible ways people will search and find your products and services online.
There may be directories, forums, blogs, site owners who you regularly visit in your chosen field, which you can add a link or posting.
Once the traffic is flowing to your site and your still not getting the conversions, take a long look at your site (try and do it as if you are a customer – be critical, but constructive and objective if possible)
Look at your site top down – most important offerings/messages the boldest, large imagery with a call to action, then sub-headings, then body text. Links to internal/external pages, related items lists, free give aways.
The Guitar Repair Workshop housed in PMT music store (..has the largest guitar wall in Europe!) needed a web presence where they could easily update the site with news and articles and be easily accessible and SEO friendly.
Wordpress was used, with plugin development and on-going SEO.
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