Posts Tagged "SEO"
Track your competitors
Tracking your competitors is all important if you want to make your way up the search results. SEO articles usually give a section on competitor tracking and saying you should, but why? Your competitors or your successful competitors, will hopefully have put in the ground work for which keywords/phrases to use, which landing pages are the best to target, all on page optimisation covered on those...
Read MoreThe Six Traits of a Successful Small Business Owner
Traits of a successful small business are great things to be aware of to know your on the right track with your endevour. This article shows the common traits of a successful small business and can apply to larger businesses also. The areas concerned include - collaboration, self fulfilment, future focussed and action orientated. Make sure you are covering these general bases, then you will know...
Read MoreThe importance of good PR
Its good to expand ones awareness constantly on how companies promote themselves both online and offline as i found this morning after a great meeting with PR guy Rob Baker of Artisan. Traditional PR seems to be expanding. Awareness of online trends, best routes offline and the latest trends are top of the agenda and being made aware of how a fantastic press release, promotion drive,...
Read MoreThe technology behind Google’s ranking engine
This is an old post, but still a good one as everyone tries to second guess Google’s ranking criteria. If you follow this post it may give you some insight…ahem! I knew the post wasn’t quite right as there were no seed dispensers on each pigeon station. Then again, this being Google, i bet they have their own pigeon...
Read MoreROI – the only real metric to follow
When going through the tracking and reporting of an SEO and SEM campaign, there can be tons of data to analyse, process and make sense of. Tips are a plenty on the web on the areas of SEO and SEM to cover. Some tips being more in depth than others. However, once you have got traffic to your site, you have to convert those visitors to paying visitors. You may have stats. to show traffic is...
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