The importance of good PR

Its good to expand ones awareness constantly on how companies promote themselves both online and offline as i found this morning after a great meeting with PR guy Rob Baker of Artisan. Traditional PR seems to be expanding. Awareness of online trends, best routes offline and the latest trends are top of the agenda and being made aware Read more about The importance of good PR[…]

The technology behind Google’s ranking engine

This is an old post, but still a good one as everyone tries to second guess Google’s ranking criteria. If you follow this post it may give you some insight…ahem! I knew the post wasn’t quite right as there were no seed dispensers on each pigeon station. Then again, this being Google, i bet they Read more about The technology behind Google’s ranking engine[…]

Clients, the new search metric.

Simply asking some of your clients how they search for your products and services is great feedback on how you can optimise your online presence for SEO. Ask clients specifics, like – What are the product names or services they were looking for? What search engines and directories those products and services were listed? What Read more about Clients, the new search metric.[…]

Web Design blog

Web design, web designer – what does that mean these days? When I started as a web designer the skillset was – graphic design….ish, html, a bit of css, a bit of image editing, a bit of flash and a bit of server side. Basically, a little bit of everything. Things are more sophisticated these days and skills are more Read more about Web Design blog[…]

Bounce Rate: The gem for SEO metrics.

If you have tons of data from you SEO metrics and wonder how to implement the data, try focussing on bounce rate. What is bouce rate? The amount of people who leave your site straight away without checking other content, pages or click throughs. Usually measured in two ways: The percentage of website visitors who Read more about Bounce Rate: The gem for SEO metrics.[…]